Esports’ Role in a Changing Internet Marketplace

By Riley on 2nd September 2020

Esports’ meteoric rise to becoming one of the world’s most lucrative new competitive industries has direct links to the way we connect to one another online. Indeed, it is only because of the internet that gamers have been able to compete against one another remotely.

This new technology laid the groundwork for what ultimately become the world of esports, with players organising tournaments on a more formal basis, offering prize money, and attracting sponsorship and broadcasting revenue.

The sector truly has been in the best possible position to capitalise on the changing ways in which we are entertained, hitting a younger audience of competitors and engaging with a huge cross-section of supporters through platforms like YouTube and Twitch.

But how will esports evolve in the years to come and how will it adapt as the marketplace online evolves?

Choice

Online consumers are increasingly used to having the luxury of choice, with price comparison websites and review portals helping shoppers make informed decisions about how they spend their money. These platforms help limit the time people spending searching, and the format runs far beyond traditional comparison marketplaces like insurance and utility bills. Additionally, the reviews culture also stretches far further than just restaurants and hotels.

For example, in the online gambling sector, there are websites that pull together not only the providers available but also the bonuses they can offer to new players. CasinoWings goes through this in a comprehensive but accessible way, allowing players to see what’s available at a glance.

This new trend has played straight into esports’ hands, with a growing range of games available on the circuit across a range of genres. The action is instantaneously available across streaming platforms and interested fans can easily compare and switch as they go.

Pexels

Source: Pexels

Going mobile

The growing number of people able to access the internet through mobile has changed the way websites are designed and services are delivered. Businesses operating in the online marketplace have had to ensure that their offering is optimised for the smaller screen.

More than half of the total internet traffic is now through a mobile device, growing from just 31% five years ago. And with phones becoming ever more powerful, with larger screens and longer-lasting batteries, it’s expected that this trend will continue.

And while this migration to mobile may have been problematic for some industries, it’s a change that esports has taken in its stride. Platforms like YouTube and Twitch are perfectly optimised for mobile, while the mobile gaming market is growing all the time, with consoles like Xbox offering players the chance to enjoy console games through their phone.

Pexels

Source: Pexels

Esports’ growth in popularity is the result of numerous factors, but it is arguably its position to capitalise on changing trends and habits that has truly underpinned its momentum. And while more traditional sports scramble to keep up with the latest changes to the internet marketplace, esports is suitably placed to be at the forefront of that evolution.


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