It’s been a landmark year for the European Gaming League team and we thought we’d give you a quick rundown of what we’ve been up to over the past twelve months
PES League Barcelona - 11th February
What better way to kick off the new year than with the first of the PES League European Regional Finals, held at the iconic Nou Camp stadium in Barcelona. As part of our new partnership with Konami we consulted on & executed the global strategy for the PES League in 2017, which included stage design, tournament format and broadcast format.
The thirteen metre in-house LED wall provided a great way for those at the event to catch all the action from anywhere in the room, as well as providing a great backdrop for the live broadcast. After a close weekend of competition, Jose Carlos Sánchez bested the other fifteen players in attendance to walk away with $20,000 and a ticket to the PES League World Finals.
Bricey, Adam & Tunny commentate over the action.
You can see a full breakdown of results and rewatch all of the action here.
PC Gamer Weekender -18th & 19th February
After the success of the inaugural PC Gamer Weekender in 2016 we were invited back to once again run the esports area of the event, this time held at Olympia London. Featuring daily tournaments on titles such as Rocket League, For Honor, Hearthstone, League of Legends & others, we kitted out the tournament stations with high end gaming PCs and peripherals. Those in attendance, new to esports, were given the chance to experience what it’s like to play in a competitive environment, with many tournament winners throughout the weekend walking away with goody bags provided by our partners.
Middle Eastern Gaming League (MEGL) Launch - March
March saw the launch of the Middle Eastern Gaming League (MEGL), which included the introduction of the world’s first Arabised tournament platform. We’ve hired a local team that have access to studio facilities as well as the guidance and experience of the EGL team. Since launch MEGL have already worked with a number of renown brands in the region including Nvidia, Breadtalk and Batelco - a big 2018 lies ahead for the venture!
PES League Liverpool - 29th April
The PES League runs half the year, in partnership with the UEFA Champions League, the events come thick and fast if you’re a competitor - or hosting the event! Late in April the EGL team rolled into Anfield, the home of Liverpool FC. The team tweaked the setup from the Barcelona event in February taking on client and competitor feedback, improving the broadcast, venue setup and player experience. As the final event to qualify for the World Championship finals in June it was all or nothing for the finalists, with sixteen of the best players presented from across Europe. Players arrived on the Liverpool team bus, were treated like footballers sitting down for lunch in the Liverpool Legends room and given a VIP tour of the stadium and newly extended Main Stand.
Special guest commentator and Liverpool legend Jim Beglin called the close of the action and after a day of frighteningly strong competition, Ettore Giannuzzi lifted the $20,000 cheque aloft. The finalists for the PES League were now set with a little over a month to go.
The PES League stage, before the action began.
SDMN vs YouTube Allstars - 21st May
In between esports events, we find the time to work with some of the biggest names in YouTube, this time the Sidemen. EGL worked on the ground to deliver an event at Charlton AFC which saw YouTube sensations the Sidemen (& friends) take on a eleven of the biggest YouTubers. For the first time in over a decade The Valley stadium was full to capacity with 27,000 in attendance to watch the match unfold. The broadcast reigns at the highest live audience of a YouTube live stream, beating the Champions League final. The EGL team assisted with merchandise set up, sales and broadcast. A highlight from the event was organising with local police our first police escort to guide the players into the event safely.
KSI chases the ball for SDMN FC.
PES League World Finals - 2nd June
The jewel in the PES League crown is the finals and there was no better weekend to stage this on than the Champions League final weekend. The players were flown in from all corners of the world as sixteen of the world best players battled for $200,000. The EGL team wanted to take the event up a notch from the regional finals putting on a show fit for the finale at the Emirates Stadium, home of Arsenal FC. EGL sourced talent, ran the production with the show reaching an audience of over 1.5million across multiple broadcast platforms.
GuiFera walked away as the 2017 PES League world champion however the prizes did not end there as the very next day the players were whisked to Cardiff to a exclusive box within the stadium to watch Real Madrid beat Juventus in the Champions League final.
GuiFera lifts the PES League trophy.
CWL Sheffield - 24th & 25th June
For the past three years Activision has trusted EGL to host a official Call of Duty World League event in Europe in order to qualify for COD Champs - the world championships for Call of Duty. The EGL team partnered with Activision to host the final open event of the 2017 season where teams had the last chance to grab all important pro points for qualification. In total 51 teams of four attended the event to compete for a $25,000 prize pool where Epsilon walked away with the championship. EGL hosted one of the most ambitious stage and broadcast set-ups in recent EU history for events standing out from the crowd and putting Call of Duty players on a stage they deserve.
The CWL Sheffield stage during the final.
PowerUP - August
August saw EGL partner with The Science Museum Manchester to host a retro gaming event designed to educate younger gamers on the games of the past. PowerUP takes gamers on a journey through video games, from Pong to Pacman to Virtual Reality. The EGL team worked with the Science Museum to provide consoles from the last 40 years as well as branding, venue design and on-hand expertise.
Upload Event - 9th & 10th September
YouTubers have legions of hardcore fans and are desperate to meet them, so Upload Agency created ‘Upload’ which caters for the market. EGL and Upload Agency have a long history of collaboration and for Upload they called on EGL once again. By working with the YouTubers to set up merchandise stalls to monetise their appearance at the event as well as spread awareness of their brand.
PowerUP - October
After the successful collaboration at the Science Museum in Manchester back in August lead to a larger event at the London museum across the October school half-term week. This brought thousands of school pupils from across the world to London as well as local children to learn about retro gaming. EGL delivered an event which was sold out for the entirety of the half-term as well as appearing for a ten minute slot across a BBC Breakfast feature, with Stampylongnose coming to play! A event focused on a hands-on education through games created a fun experience for adults and kids together.
Gears Fall Regionals London - 11th & 12th November
EGL’s first event was back in 2010 specialising in console esports, with Gears of War in Liverpool and we were approached by Microsoft and The Coalition to host the European event as part of the Fall Regionals in November of 2017. EGL worked with a London venue to bring Gears to the capital of the UK where mainland European teams could easily travel to maximising team numbers. The event was ran over a weekend with EGL taking on full broadcast, event management and player liaison responsibility, while broadcasting on Microsoft’s new platform Mixer.
The stage was set for the Gears Regionals.
South American Gaming League (SAGL) - 11th & 12th November
The South American Gaming League is a new expansion of the brand, moving into Argentina as our base on the continent. Working with a local partner on the ground to bring regional esports as part of a online and event based campaign with Argentina's biggest electronics retailer Musimundo. The online tournaments saw some of Argentina’s best teams take part leading into playing CS:GO at the Musimundo Gaming Week. SAGL will again run a campaign in early 2018, with the expansion in the region continuing.
While 2017 was great to EGL, we're hoping that 2018 is going to be even better! We're working on some announcements for you to check out early in 2018. Thanks to all the players, viewers and staff for supporting us in 2017 and since our launch!